Publications

1

JIRAPOND MUANGPRATHUB, CHONGKOLNEE RUNGRUANG, ARTHIT INTARASIT, KHANCHIT CHUARKHAM, PAKWAN RIYAPAN. (2024). RFM model customer segmentation based on hierarchical approach using FCA. Expert Systems With Applications, 237(-), 1-15


2

SUPATTANA SUKRAT, ATCHARA LEERAPHONG. (2024). A digital business transformation maturity model for micro enterprises in developing countries. Global Business and Organizational Excellence, 43(2), 149-175


3

SUPAPORN CHAI-ARAYALERT, NARUEBAN YAMAQUPTA, KITTISAK KAEWNINPRASERT. (2024). The MapDS-Onto Framework for Matching Formula Factors of KPIs and Database Schema: A Case Study of the Prince of Songkla University. JOURNAL OF INFORMATION SCIENCE THEORY AND PRACTICE, 12(3), 49 -62


4

SUPAPORN CHAI-ARAYALERT, NARUEBAN YAMAQUPTA, KITTISAK KAEWNINPRASERT. (2024). The Perspective Classification of Balanced Scorecard with Ontology Technique. Journal of Information and Communication Technology, 23(3), 465-494


5

SATIMA ROTJANAWONGCHAI. (2024). Developing EFL University Students’ Willingness to Communicate and Self-Perceived Communicative Confidence through Self-Assessment of Self-Recorded Conversations. rEFLections, 31(2), 639-669


6

DALINA AMONHAEMANON. (2024). Financial stress and gambling motivation: the importance of financial literacy. Review of Behavioral Finance, 16(2), 248-265


7

NATIKA CHAIYANUPONG, WILASINEE THANAPITAK, NUTSANA NA PHAYAP, WIWAT RITTIMA, CHINTANA KASINANT, SIRICHAI KUMANCHAN, SUWIMOL JUNGJIT, SUNITDA CHUSAWAT. (2024). Management for Developing and Enhancing Nora Culture for Creative tourism: A case study of Thakhae community, Thailand. Pakistan Journal of Life and Social Sciences, 22(1), 120-133